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A case study

Saycation

Saycation.com is an innovative distributorship that markets very cool travel gear. Their flagship products are their lines of colourful luggage skins that they wanted to bring to market with flair.

What were the objectives?

The Need

Saycation.com required an online presence that does double duty as a storefront and as their corporate business card. It is absolutely essential that we delivered a solution that featured top-shelf design and visual flexibility. They also wanted a social presence that was manageable and true to their customers’ interests.

What did we do?

The Services

Branding
Logo design and conceptual ideation of the brands look and feel
Web Design
Full service design of landing page, store pages, and the store’s launch contest page
Shopify Setup
Product import and attribution, implementation of cart workflow and payment systems.
Webzine
Delivery of targeted magazine following stories on a few targeted niches in travel
How did we do it?

The Approach

Our first task was to create just the right logo for the project–one that evoked travel in general but with a subtle nod to the product itself.

Next, we created a Shopify site that served up Saycation’s products in a way that showcases each collection at its best. To springboard their launch, we also presented a promotional landing page for a giveaway that they were hosting. We comprehensively integrated lead generation opportunities throughout the design. Our key focus was on creating intuitive user-journeys and navigation points.

Our clients understood the importance of a social presence but were concerned about their ability to contribute to it meaningfully on a regular basis. Our Newsblog service precisely filled their needs by providing their customers with a daily updated news page that is appropriate to the organzation’s niche. Saycation also opted to use our Extended Newblog service to automaticlly push relevant tweets to their Twitter page daily–all just in time.

How did it turn out?

The Delivery

We delivered a suite of visually cohesive web artifacts that have proven to be the company’s worthy introduction to its niche of luggage accessories.

Store front page
Store front page
Product category page
Product category page
Promotional landing page
Promotional landing page
Promotional contest page
Promotional contest page
News blog
News blog
Daily News Tweets
Daily News Tweets
Responsive news blog
Responsive news blog
Responsive store front page
Responsive store front page
Store collection pages
Store collection pages
Store item configuration
Store item configuration
Auxiliary store pages
Auxiliary store pages
Logo icon + text
Logo icon + text
Logo icon
Logo icon
Logo text
Logo text
Applied branding
Applied branding