Saycation.com is an innovative distributorship that markets very cool travel gear. Their flagship products are their lines of colourful luggage skins that they wanted to bring to market with flair.
A case study
What were the objectives?
Saycation.com required an online presence that does double duty as a storefront and as their corporate business card. It is absolutely essential that we delivered a solution that featured top-shelf design and visual flexibility. They also wanted a social presence that was manageable and true to their customers’ interests.
What did we do?
How did we do it?
Our first task was to create just the right logo for the project–one that evoked travel in general but with a subtle nod to the product itself.
Next, we created a Shopify site that served up Saycation’s products in a way that showcases each collection at its best. To springboard their launch, we also presented a promotional landing page for a giveaway that they were hosting. We comprehensively integrated lead generation opportunities throughout the design. Our key focus was on creating intuitive user-journeys and navigation points.
Our clients understood the importance of a social presence but were concerned about their ability to contribute to it meaningfully on a regular basis. Our Newsblog service precisely filled their needs by providing their customers with a daily updated news page that is appropriate to the organzation’s niche. Saycation also opted to use our Extended Newblog service to automaticlly push relevant tweets to their Twitter page daily–all just in time.
How did it turn out?
We delivered a suite of visually cohesive web artifacts that have proven to be the company’s worthy introduction to its niche of luggage accessories.